Sensy, Sensey, Sentsy or Scentsy: What’s in a Business Name?
Many of our customers wonder: “What’s the scent of the month” or “What’s the best selling scent?”
Some ask “What’s the ‘scentsy’ of the month?” … One even asked how to spell the Scentsy brand name. It doesn’t matter how you say it or spell it, it matters how you smell it!
Well okay, proper spelling does matter when it comes to maintaining your business or personal brand. I’m sure you never enjoyed having your name misspelled or mispronounced, right?
But the sniff – the scent – is key to the Scentsy brand and all the Scentsy products. [tweet this]
So next time you wonder if its Sensy, Sensey, Sentsy or Scentsy… Start with your nose. Start with “scent,” since that is key.
So you’ve got the Scentsy name down and you’ve decided to sign up as an Independent Scentsy Consultant. You can’t use the Scentsy name directly to market yourself (in business and website names, for example) but you have to do something to build a brand and differentiate yourself apart from the other Scentsy Family consultants.
Look no further than Scentsy Corp. as inspiration.
Command attention, then build a relationship.
If you are ready to start your own Scentsy Fragrance business, you need a name for your brand.
Even if you brand and represent yourself with no plans to incorporate or grow that big, an easy-to-remember (for your customers!) and an easy-to-market (for you!) brand name is better than your own name, in my opinion.
Don’t get me wrong: Customers want to connect with people. So put your name and fact out there proudly. But besides your immediate family and friend circle, you have to meet new folks if you want to expand your business. And those new folks will remember “that Scentsy scent girl” instead of “your first/last name.”
Potential customers searching around online but won’t recognize or know you from all the other consultants – at least at first. Unless you are Beyonce, Cher, Madonna or Lady Gaga, etc., you won’t be known overnight by your name alone.
And when potential customers are searching Google for wickless candles or the next best Scentsy scent, they won’t be searching for your name.
Once you build a relationship with your customers, the goal is for them to know your name, of course. Anyone can throw up a website and start an online business. But people still want to work with someone they know and trust.
Bottom line?
1. Get their attention and get found on Google with a unique, easy-to-remember brand name.
2. Build a relationship and get to know your customers personally. Then they will remember your name, too.
What do you think about the importance of a business or brand name? We’d love to hear your thoughts in the comments below.
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