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Marketing 101: Strategies and Business Growth Ideas for New Independent Scentsy Consultants

Scentsy Marketing 101: Tips for Business Growth

Marketing 101: Strategies and Business Growth Ideas for New Independent Scentsy Consultants

by Marketing Director Rob Russo

So you decided to start your own business and become an Independent Scentsy Consultant. Or maybe you are just thinking about it. Well there has never been a better time! Scentsy is an innovative industry leader not ready to rest. They keep re-inventing themselves. This year will see the introduction of new product lines including Layers by Scentsy, a revolution in personal and laundry care, and Sincerely Scent, an easy way to send scented greeting cards.

Plus, Jes and I just returned from Scentsy Spring Spring consultant training where we saw sneak peeks of new Scentsy warmers with the promise that Scentsy is dedicated to the flagship brand and warmers and will keep on innovating and creating these original products even as they continue to introduce new lines (and even new brands such as a delicious-sounding one set to launch May 1, 2012).

Sure, there are some compliance policies and standard rules to follow from Scentsy Corporate, but trust me: You are going to love the Scentsy opportunity!

Scentsy is a wonderful company that lets you run your own business as you see fit. You can share Scentsy at home shows wearing flip-flops and a t-shirt or you can skip home shows altogether. You might focus on fundraisers or trade shows. Many top Independent Scentsy Consultants run a successful business (or the majority of it) all online. It’s up to you!

Even if you decide NOT to focus on a heavy online business, I would suggest some efforts be placed there. You definitely do not want to skip marketing online altogether. Here are a few basic online business tips and marketing strategies that will help in your own Scentsy business.

Create a Personalized Business Name

We chose Jes could have just been Independent Scentsy Consultant Jes Russo at but I suggest thinking bigger, branding beyond your name. Unless you are an overnight success or a Hollywood celebrity, your name will not be the talk of the town or on the tip of the tongue of many. Marketing an easy-to-remember name and catchy domain name, however, may get you farther with name recognition and in business.

Note to new Scentsy consultants: Like we did with, I would suggest playing up the scent or fragrance aspect of Scentsy products as corporate has done themselves. The name “Scentsy” tells you you’ll be using your nose. You may not know what they are talking about at first, but you could bet something is going to smell good. Many consultants have been successful with a “wickless” or “no wick” or “quit the wick” name since Scentsy got its start selling signature wickless candles. I’m not suggesting they are wrong or their names are bad, I’m suggesting that you think broader. With scented greeting cards plus lotions, creams and other personal care products introduced this year, you can see how the “wickless” name will become less applicable when product lines continue to expand and new items are introduced that have nothing to do with a “wickless candle” but everything to do with those signature Scentsy scents.

Nice Niche: Define Your Target Market

Before doing anything – maybe even before you decide on a business name as mentioned above – you must decide on your niche. What target market do you want to reach? What do you have to offer that is unique compared to the other Scentsy consultants? Something unique to military spouse? Stay-at-home moms? Teachers? Pet lovers?

While I believe MOST everyone will love Scentsy, you will have a more successful business in the long run if you lay some ground rules in the beginning. As tempting as it will be to go after any and every possible customer that shows the least bit interest, you will become more efficient and more effective (thus more profitable) if you laser focus in on one or a few niche markets. Once you know the target, your aim will be dead accurate. From flyers you hand out to the types of fundraisers you are comfortable with to anything you put marketing time and money efforts into, you will find one strong voice that resonates better, cuts through the clutter and gets directly to the customers you desire.

You will be more confident and your customers will look to you as an expert they can trust., for example, is focused on helping stay-at-home moms that need an extra income and couples that enjoy – or would like to be – working together. And on a broader scale, we use this blog at to help all consultants in building a successful Scentsy business with thoughts on marketing and other Scentsy business tips. Jes is a stay-at-home mom, we both enjoy working together in all aspects of our life and can see working together with Scentsy for years to come. And while the marketing tips on this blog are somewhat universal, we put the laser focus on the Scentsy Opportunity and provide relative examples applicable to Independent Scentsy Consultants.

Complete Your Scentsy Personal Website (PWS)

Be sure to customize your Scentsy Personal Website, or PWS, as best as you can. Fill out the “about” sections and put something unique on the one page you have complete control of – the “My Page” tab. This would be a great place to link to all other places on the web you share your Scentsy business. Try links to Facebook, Twitter and Pinterest, for example…

Remember, you don’t have to enroll to receive your PWS, but at only $10/month (plus the first 3 months are free!) it is a no-brainer business necessity. If you factor in the time and money it would take you to build out a similar site, provide hosting and include an e-commerce platform to securely accept credit card payments, you wouldn’t even bat an eye at that monthly $10.

Register Your Own Domain Name

While we’ve created our own external website here at, you don’t have to do that. But what you should do is register your own domain. We registered as soon as we decided on the business name. Then, even before we build out the external site, we could start sharing the name and begin the process of building our brand. We could have it link wherever we would like so when a customer types “” in their browser, we could send them directly to our Facebook Business Page or to our Scentsy PWS. You choose what will be more effective for your business.

Participate in Social Media

Facebook. Twitter. YouTube. Pinterest. LinkedIn. Google+. With more social media sites popping up every day (or so it seems) it can be overwhelming to say the very least. This doesn’t mean you have to be everywhere all at once. But you do need to pick at least two or three. Instead of spreading yourself too thin, be really active on a handful. And the social media sites you choose to participate on are up to you, depending on your target market. Once you decide on your niche, go where they are and start connecting with them!

Build Your Team

Recruit! Recruit! Recruit! Now this doesn’t mean you can forget or neglect your own customers. But DO put the majority of your focus on building your team. You need this to be a top goal because you are only one person with only so much time on your hands. When you build a decent downline, you start earning bonuses off of their hard work and your earnings can start to multiply or even skyrocket!

This is just a start. What other Scentsy marketing questions do you have? What business tips could you share? Please leave us a comment below and share this with your friends.

18 Comments on Marketing 101: Strategies and Business Growth Ideas for New Independent Scentsy Consultants

  1. Rob Russo
    February 13, 2012 at 9:25 AM (3 years ago)

    We just started using Pinterest and find it fascinating. Anyone else?

  2. smac
    May 14, 2012 at 6:32 PM (3 years ago)

    Any suggestions on how to start my Scentsy business when I have just relocated to a new area and know very few people?

    • Rob Russo
      May 14, 2012 at 7:54 PM (3 years ago)

      Here are a few quick ideas off the top of my head:

      • Host an Open House – Hint: it doesn’t have to be at your house; try somewhere with high traffic and lots of visibility, if possible.
      • Swing by Panera often and post a flyer with your contact info on their public bulletin board. Try libraries, the local coffee shop or anywhere the owner will allow the display.
      • Donate a warmer and some Scentsy bars to your favorite local business in exchange for free display space. Match warmer/scent theme to place if business i.e. the best-selling Scentsy Cupcake Warmer and Happy Birthday Scentsy bar works perfectly in a bakery.

      Try those tips or use them to fuel your own brainstorming. Meeting new people and sharing why Scentsy is special to you is the best start. Good luck!

  3. jessica
    December 13, 2012 at 12:56 AM (2 years ago)

    I love this article! I’m a brand new consultant, and I’m trying to figure out how to customize my page on my pws, but I cannot figure it out. I’ve maintained another website for over a year, so I am not completely ignorant in formatting and html…. I just don’t understand how that page operates. I would greatly appreciate any advice you can give me!

    • Rob Russo
      December 16, 2012 at 9:29 AM (2 years ago)

      Do you mean the “My Page” tab you can customize?

      • Anonymous
        October 11, 2013 at 3:38 AM (1 year ago)

        Hi rob! I’m also wondering how I go about making my own scentsy approved external website… That is such a great idea

  4. Linda Bolon
    February 26, 2013 at 12:30 PM (2 years ago)

    I would like information or talk with you about creating a Scentsy approved external website.

  5. Heather Caserta
    March 21, 2013 at 9:39 AM (2 years ago)

    I am a new consultant and trying to see if I can edit my PWS…I have been to some other sites that have a great looking format, but I can not edit mine? It just takes me to you tube scent of the month video? Any suggestions? Thank you! great article by the way!

  6. Anjelica
    October 11, 2013 at 3:39 AM (1 year ago)

    How can I go about creating my own scentsy approved external site

    • Rob Russo
      October 11, 2013 at 11:38 AM (1 year ago)

      Check out the latest P&P (Policies and Procedures) to be clear on what you can and can’t do. There are a few things you have to do, like include the links to the main Scentsy Corporate site and the image that states you are an Independent Consultant. And once you have it set up, you need to get it approved.

      Beyond that, I suggest getting your own domain and hosting (we like HostGator) and use WordPress for easy blogging and web updates. Good luck!

      • Anonymous
        October 11, 2013 at 12:10 PM (1 year ago)

        Thank you!

  7. Donald martin
    October 28, 2013 at 3:42 PM (1 year ago)

    Hello Rob,
    My name is Donald Martin me and my wife Peggy are new Independent Consultants. I have a history in internet Marketing and created my wife’s site. I am awaiting Approval from Scentsy but was wondering if you could look it over…

    • Rob Russo
      October 28, 2013 at 9:53 PM (1 year ago)

      Thanks for stopping by, Donald. Looks good to me, but of course my wife and I are just fellow consultants. :-)

      You’ll have to wait for the official word from Scentsy Corporate. Thanks for stopping by and best wishes in your new business!

  8. Angela
    February 13, 2014 at 9:54 AM (12 months ago)


    Now that I have come up with a name for my Scentsy business.. is it okay to refer to my self as Scentastic Smells on business cards, when donating items for raffles etc by saying donated by Scentastic Smells… or does it have to include Scentsy in there?


    • Rob Russo
      February 22, 2014 at 3:50 PM (11 months ago)

      You don’t have to include “Scentsy” on your business card. But if you do, you have to refer to yourself as an Independent Scentsy Consultant. Often folks leave off the word independent, but that is out of compliance.

      Also, if you were to use a logo, it must be the Independent Scentsy Consultant logo and not the Scentsy corporate logo.

      Note, that anything you design/make/create on your own, must be approved.

  9. Brittany
    March 12, 2014 at 2:47 PM (11 months ago)

    If I want to make business cards using my own business name, how do I go about getting it approved through scentsy? Obviously want to market the brand name but also want to have a catchy and creative logo/name.

  10. Tammy Raney
    March 30, 2014 at 4:05 PM (10 months ago)

    I love the info you have shared. I’m having a lot of trouble with my Scentsy PWS. I’ve tried putting my photo on my website and can’t even get it to save. I’ve done attached pots many times with other things but this is not working. Also I want an external website but have no clue hoe to link it to my Scentsy account. Please help if you don’t mind and again thank you for sharing your info because I love Scenty and I want to go far. Tammy